Export success story - Kingdom Fresh
Export success story - Kingdom Fresh

Assisting Tongan Export

In their first year of operation Tongan export business, Export Culture, exported fourteen 20- foot containers of produce to New Zealand. With Pacific Trade Invest’s assistance, Kingdom Fresh is now focused on expanding into the Australian and US markets.

Pacific Trade Invest started working with Export Culture since the inception of its Kingdom Fresh brand. At the time, the company had a good concept and business plan for Kingdom Fresh but no export sales. The company’s rapid success and growth is a prime example of Pacific Trade Invest’s work in assisting agricultural businesses to develop their export potential.

Kingdom Fresh produces a range of high quality taro, yam, sweet potato, breadfruit and cassava products processed to international standards at the company’s HACCP accredited facility in Tongapatu.

Pacific Islands Trade & Invest assisted in the development of Kingdom Fresh’s export development through all stages of the process from research through to marketing advice.

Through a partnership between Pacific Trade Invest’s Auckland & Sydney offices, initial market research was undertaken into the potential for Kingdom Fresh’s product in New Zealand and Australia. Subsequent to the research, customised in-market visit programs were coordinated to meet with potential buyers in both markets.

Additional business development support including advice in the areas of packaging, labeling, website development and point-of-sale marketing collateral.

In Kingdom Fresh’s first year of operation, exports grew from a nil base to fourteen 20-foot containers shipped primarily to New Zealand. The company has recently started exporting to Australia and the United States with renewed focus and support from Pacific Trade Invest on marketing initiatives in these markets.